Fun is hard.

The constantly changing landscape of the videogame business makes it seem like Hollywood in the 1930s: An industry reeling from apocalyptic technological change (recorded sound) and trying to adjust its production methods, business models and audience expectations.

The videogame business is like that every year.

It's a tremendous challenge for executives to balance technological, creative and commercial pressures when those pressures are always dialing up, not down. It's doubly hard for those at arm's length from the games business–investors, analysts, attorneys and other professionals–to understand the constant flux of the videogame space deeply enough to interact with it successfully. The accellerating pace with which platforms emerge and companies consolidate is making digital entertainment more and more complex and uncertain.

If your project or company finds itself struggling with these pressures, we'd like to help.

Thumb Candy is a professional videogame consulting firm of industry veterans with over 40 years of combined experience in entertainment software design, development, production, publishing and marketing. Our individual professional experience includes work at Maxis, Electronic Arts and Mattel, as well as work for movie studios, toy companies and online communities. Our consultants have been key players in the development and deployment of projects ranging from single-player 2D mini-games to massively multiplayer online (MMO) games and web communities.

We formed Thumb Candy in 2005 to provide both strategic consulting and day-to-day operational support for clients as diverse as investments banks, toy companies, publishers and game developers. We'd like to help you, too.

Our job is to make it easier.

We can be engaged on a number of fronts to accellerate your business. Please select from the following areas of interest to learn more.

Executive and Operations Services
Technical Review/Process Analysis
Game Design and Creative Services
Licensing Review and Support
Market/Revenue Analysis
Portfolio Analysis
Marketing and Packaging Services
Investor Advisory Services
Expert Witness/Litigation Support